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How can we help you?
Welcome to The New York Times Insight Panel Help page. This is your place to ask questions and get any assistance you may need. Please check below to see if we've already answered your question. If not, you can scroll to the end and ask your question or make a comment.

Membership Basics

How do I become a member of The New York Times Insight Panel?

The panel is not currently accepting new members.

How did I get selected to become a member of The New York Times Insight Panel?

Membership in our panel is strictly voluntary. You may have responded to a New York Times newspaper ad, or an e-mail invitation directly from The New York Times.

Who is in The New York Times Insight Panel?

Our panel consists of a diverse cross-section of New York Times print edition newspaper readers who are adults 18 or older residing throughout the United States.

How do I benefit from participating in surveys?

Please refer to the section called Why Join to learn more about the incentives available to you as a member of The New York Times Insight Panel.

How do I obtain a password?

When you register for the Panel, you will be given a temporary password that you are required to enter. Once you have entered your password, you can change it to a password that is known only to you.

You can always change your password by selecting the Members tab.

I lost my password. Is there a way to retrieve it?

If you can't remember your password, select the Members tab. This will take you to a login screen where you can click on the "Forgot or Want to Change My Password" link. Your password will be sent to your e-mail address.

How do I update or change my personal information, including my e-mail address?

You may update or modify your registration information by selecting the Members tab.

What happens if someone else in my household signs up with the same e-mail address?

The first adult in a household to sign up for The New York Times Insight Panel will be registered. Any additional household members will have to sign up using different e-mail addresses.

How do I de-activate my membership to The New York Times Insight Panel?

We appreciate your participation in The New York Times Insight Panel and encourage you to remain part of our community. However, if you do not wish to continue participating in the Insight Panel, please visit your Member page to de-activate your membership.

Can I re-activate my membership?

Yes, you can re-activate your membership to the Insight Panel anytime by logging into your member page using the e-mail you originally provided.

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Panel Member Concerns

Does anyone have access to my personal information?

Protecting your privacy is of the utmost importance to us. We employ the most sophisticated technology to protect your personal information and we will never release your information without your express permission. For more details, please review the Privacy Policy.

Is there an age limit for panel membership?

Only adults 18 years of age or older are eligible.

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Participation in Surveys

How do I participate in online surveys?

Generally, we randomly select members of The New York Times Insight Panel to participate in a survey. We send you an e-mail invitation that describes the survey and provides you with a link to the questionnaire and a password to enter so that only you can take the survey.

How many e-mail survey invitations can I expect to receive from the New York Times Insight Panel?

On average, New York Times Insight Panel members receive three or four invitations a year to surveys on a variety of topics. Members may also receive one or two reminder e-mails per survey if they have not responded to the initial invitation.

We may also e-mail you to confirm your acceptance of a prize or incentive.

Again, we will never give your name or personal information to a third party without your express permission.

Why do you ask personal information in your online surveys?

We ask questions about your demographics, interests, employment, purchasing behaviors, and leisure activities to help us develop a profile of our panel. This information is used to conduct statistical analyses and, in some cases, segment the panel into sub-groups for whom topics in future surveys may be especially relevant.

Do I have to participate every time I receive an invitation to take an online survey?

We value each panel member's opinion and encourage you to complete a survey whenever you receive an invitation. Choosing not to participate in a particular survey will not cancel your membership; however if we see a pattern of non-response to several invitations, we may contact you to ask whether or not you wish to remain on the panel. If we do not hear back from you, you may be dropped from the panel.

How do I know if an online survey is offering thank you credits or another incentive?

The e-mail invitation to a survey will mention if thank you credits or another incentive (e.g., sweepstakes or drawing) are being offered for that survey.

How long do online surveys take to complete?

Our online surveys take from 5 to 20 minutes. The time to complete may vary depending on the speed of your Internet connection or browser.

What happens if I am in the middle of an online survey and either do not have time to finish or lose my connection to the survey?

If you did not complete the online survey, you can return at a later time. Simply enter as you did originally, using the same unique URL and password, and you can resume taking the survey where you left off. Some surveys are only live for a few days. In cases where the survey is no longer live, you will receive a notice to that effect when you try to re-enter that survey.

Besides online surveys, what other types of research methods does The New York Times Insight Panel use?

The New York Times Insight Panel conducts research using a variety of methods. In addition to online surveys, other methods include telephone and mail surveys, focus groups and one-on-one personal interviews. Online surveys are our preferred method because they are more convenient for panelists and allow more timely gathering of information.

Who do I contact if I have questions or comments about an online survey?

Please e-mail us at

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Thank you credits

How do I earn thank you credits?

In appreciation of your participation in our surveys, we will award you Thank You Credits every time you complete online surveys that offer credits. Once you have accumulated enough credits, you may redeem them for discounts on merchandise available from the New York Times online store or Dining Dough, as listed on the Thank You Bank page.

How do I redeem my thank you credits?

  1. Check to see your total thank you credits on the Members page.
  2. Click on the "Redeem My Thank You Credits" button from the menu.
  3. Choose whether you want to redeem your credits for a discount on merchandise at the New York Times online store or for Dining Dough.
  4. You will receive by e-mail a code for your New York Times online store merchandise discount or a certificate code for Dining Dough.
  5. Enter the codes when prompted on the Web sites for the New York Times online store or Dining Dough.

Do I have to redeem my thank you credits all at once?

You control how and when you redeem your thank you credits. You can choose to redeem all of your credits or just some of your credits...or you can continue to accumulate credits for later use. If you’d like to apply multiple discounts to the same item, please call (800) 671-4332. Any amount left over can be applied to a future purchase. Also, thank you credits have no cash value and cannot be redeemed for cash; they must be used for merchandise or dining discounts offered through the Thank You Bank program.

Do I have to pay to receive my thank you credits?

There is no cost to you to receive a Dining Dough certificate. For merchandise redeemed through the New York Times online store, you will have to pay shipping and handling charges and any applicable sales tax.

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Technical Questions

How do I address any technical problems I encounter while taking an online survey?

Unfortunately, we occasionally experience technical problems with our servers or surveys. If you can't obtain access to or it takes too long to complete a particular survey, you can always exit and finish at a later time.

If you are having a technical problem, please feel free to contact the Help Desk.

I tried entering the password you sent me to get into the survey, but it doesn't work.

Please contact the Help Desk for assistance in accessing the survey.

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Contact Information

If you have a question or concern about a survey, please contact the Help Desk.

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New York Times Home Delivery

How can I remove my name from other e-mail contact lists from The New York Times?

If you are a home delivery customer and do not wish to be contacted regarding home delivery (unrelated to your Insight Panel membership), please e-mail The New York Times Customer Care Services at

Who do I contact about problems with, questions about, or a change of address for my home delivery subscription?

If you have questions or comments about delivery of your newspaper or want to request an address change, e-mail The New York Times Customer Care Services at

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