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Why Join?

You can make a difference
As a member of The New York Times Insight Panel, you will have the opportunity to comment on a variety of different topics. Your participation in our Insight Panel will provide important information to The New York Times that will help us serve you better.

Previous panel surveys have provided invaluable input to New York Times management and editors to better meet readers' news and information needs in their personal and professional lives and their leisure-time pursuits. Panel surveys have also been used by Times advertisers to assess the relevance and impact of their ad messages to our readers.

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Please be assured that, as part of The New York Times Insight Panel community, your survey responses will be held in confidence and used only in combination with those of other panel members. No panelist will ever be identified individually without his or her express permission.

Plus there's something in it for you.
Learn more by clicking here: Thank You Bank.